Clients are demanding gentler, natural-based color services — but what does “natural” really mean? Lorenzo, Technical Director of Il Magazine del Parrucchiere, explores the truth.
In 2025, AI enters the salon for real: it analyses, advises, trains and supports hairdressers — but the art remains human.
Fall 2025 Hair Colors: the 90s are back with dirty blondes, warm browns, and soft greige shades. Here’s my guide to choosing the perfect look.
They were once the kings of the industry. Today, hair product representatives seem like ghosts. More and more companies are looking for them, but fewer and fewer salons respect them.
From the Diamond Weekend in Vienna I understood why Hairdreams is the Porsche of extensions: quality, exclusivity and family.
Nanoplasty is the most sought-after treatment in salons in 2025. But does it really work? And what are the hidden risks?
Glossy, glass-effect hair is back in 2026 — soft, fluid, and brilliantly reflective with Alfaparf Milano’s Keratin Therapy.
Clients are demanding gentler, natural-based color services — but what does “natural” really mean? Lorenzo, Technical Director of Il Magazine del Parrucchiere, explores the truth.
Do you know what the symbols on hair product packaging really mean? We explain them all using the Fortify Shampoo by Roverhair as an example.
From the Diamond Weekend in Vienna I understood why Hairdreams is the Porsche of extensions: quality, exclusivity and family.
Nanoplasty is the most sought-after treatment in salons in 2025. But does it really work? And what are the hidden risks?
👉 Our Lorenzo has put under observation Morphosis by Framesi: lines for scalp and hair, sustainable formulas up to 98% natural and certified results.
In 2025, AI enters the salon for real: it analyses, advises, trains and supports hairdressers — but the art remains human.
Abbiamo testato la linea JRL Lamborghini Hair Tools 2025: la Clipper, la Trimmer e il Phon che stanno conquistando i saloni italiani per potenza, design e precisione.
Wahl launches the Vanquish® Compact — a new version of its professional hair dryer, now 15% lighter with a high-speed digital motor and magnetic attachments.
From the Diamond Weekend in Vienna I understood why Hairdreams is the Porsche of extensions: quality, exclusivity and family.
I tested the new ULTRA range from Gama Professional. Here are the strengths, differences and which one to choose between FADE, ZERO, SMOOTH, SKILL and T-BLADE.
The new Wahl Super Taper X has arrived: professional clipper from €160.99, powerful, versatile and precise. 6,500 rpm motor, Crunch Blade and cord/cordless use for flawless results in the salon.
Nel 2026 non basterà tagliare bene: chi sbaglia comunicazione, perde clienti. Ecco perché.
Some clients walk into the salon like it’s a café. Then they leave… and complain. So today, I’m saying what every hairstylist secretly thinks.
Do you know what the symbols on hair product packaging really mean? We explain them all using the Fortify Shampoo by Roverhair as an example.
70% of hairdressers experience stress and burnout: here are causes and practical solutions to transform the pressure of the salon into positive energy.
Abroad, young hairstylists are launching trends, in Italy many are standing still and watching. It’s time to react and create.
In 2025, the hair & beauty sector is growing but one key word is still missing: respect. Max Randi explains why it is crucial for salons, companies and the media.
Il Glossy Bob è il taglio più amato nei saloni italiani: lucido, elegante e facile da gestire. Perfetto su ogni viso, riflette la luce e dona un effetto seta irresistibile. Da provare in versione mini, long o wavy per uno stile luminoso e naturale.
Three new shades are taking over salons worldwide. Here’s what will define hair color in 2026.
The Butterfly Cut remains one of the most loved looks: voluminous, soft, and easy to personalize.
The Italian Bob 2025 combines clean elegance and versatility — soft, shiny and perfectly structured for every hair type.
Leave-in is the key to defined curls: more hydration, less frizz and a longer-lasting shape for curly hair in 2025.
Light, modern, zero stress: the Jelly Bob is the 2025 haircut winning over both clients and stylists.
Alternative Hair, International Visionary Award 2025, Visionary Award Milan, Palazzo del Ghiaccio, Milan hair events, global hairstyling, hair competition, cut and colour, avant garde, leukemia charity, MdP editorial team, Il Magazine del Parrucchiere, hair show 2025, hair trends 2025, hair beauty events
I took part in BN1 SYNC in Milan: two days that showed how consulting and artificial intelligence are changing the way salons do business.
On November 30, 2025, Palermo becomes the Italian capital of Hair & Beauty with The HAIR ICONS – Palermo Edition: an innovative format, secret to the last, with the best Italian hairstylists and an after-show in the style of the 70s / 80s.
Masterclass TV is the digital training platform for hairdressers created by Il Rivista del Parrucchiere. Find out why it’s unique and why you should sign up now.
Transform your salon with Masterclass TV: online hairdressing training, top courses, exclusive guides and AI MdP h(AI)r for only €9.99.
