Selling haircare in your salon: keep clients coming back
Practical ways to turn product advice into salon retail, work with your distributor and track client repurchases.
2026-11-09
NEWS
Colour prices in Italy: more than eight salons in ten charge over €30
Two receipts at the same till: a blow-dry and a full-head colour. 83.6% of Italian salons charge over €30 for colour, against a €20 blow-dry median: where salons earn, and what it means for colour brands.
2026-11-07
How Italian salons buy: 58.3% go mainly through the sales rep
A rep walks into a two-chair salon with samples and the order book. In Italy, 58.3% of salons buy mainly through that person: what it means for foreign brands choosing a distributor.
2026-11-02
Italy’s salon channel: €1.1 billion and flat, while hair care grows elsewhere
A client photographs the mask on the salon shelf and reorders it online. Cosmetica Italia data: hair care up 4.1% in 2025, Italian salons up 0.2%. What it means for brands and distributors.
2026-11-01
Italian professional haircare passes €1 billion: why growth now comes from abroad
Alfaparf, Davines, Pettenon, Kemon and Lisap together passed €1 billion in 2025 revenue. Why growth in Italian professional haircare comes from abroad, and what it means for distributors and importers.
2026-10-12
Italy’s hairdresser shortage: why young stylists don’t finish, and what brands can do
Very few young people complete the hairdressing qualification in Italy, Confartigianato says. Why the problem sits partly inside the salon, what a working training path looks like and where brands with education programmes fit in.
2026-10-10
15
49.0138
8.38624
arrow
1
both
1
4000
1
0
fade
https://ilmagazinedelparrucchiere.com
300