
OLAPLEX Shape Set: the hairspray that repairs while it holds
Shape Set™ promises flexible hold for up to 96 hours and 60% less breakage. We examine its technology, formula and professional salon use.

Shape Set™ promises flexible hold for up to 96 hours and 60% less breakage. We examine its technology, formula and professional salon use.

Serioxyl Advanced promises denser hair in 6 weeks. MDP analyzes formula, protocol, price and limits: grade 80/100, promoted with reservations.

AirLight Pro promises faster drying, greater hydration and reduced consumption. MDP analyzes official data, price, limits and real utility in the salon.

Lorenzo MDP reveals the unfiltered truth about the Nanoplastia 2026 protocol, exposing the real risks for blondes and what brands aren’t telling you about the 230°C heat damage.

Il Magazine del Parrucchiere explains how it helps beauty brands grow through salons, community, education and real market activation.

Glossy, glass-effect hair is back in 2026 — soft, fluid, and brilliantly reflective with Alfaparf Milano’s Keratin Therapy.








