Hairdreams Diamond Weekend 2025: the exclusive party of the Salons

by Alberto “Opux” Montecroci – Founder The Hairdresser’s Magazine
When I received the official invitation to the Hairdreams Diamond Weekend in Vienna (19–22 September 2025), I knew immediately that this was more than just an event. It’s not just a runway of novelties or an elegant party, it’s much more than that: it’s the moment when Hairdreams celebrates its community, the Diamond Salons.
Being a Diamond is not just a professional goal, it is a choice of the heart. 💎
It means joining a family that shares dreams, passions and successes. A journey that every salon can undertake, step by step, to feel part of something bigger: union, growth and continuous inspiration.
The weekend will start with a panoramic aperitif on the rooftop of the SO-Hotel. From there the spark will be lit that will kick off days full of surprises, emotions and moments of sharing. I won’t tell you everything yet: you will find out the details of the program with us, directly from the images and stories that we will bring you in real time from Vienna.
What really matters is the meaning: the Diamond Weekend is designed for the Hairdreams Diamond Salons, those partners who have chosen Hairdreams from the beginning and who have grown together with the brand, becoming today a strong and united reality.
Because Hairdreams is not just a brand of extensions: it is an international family. A network of professionals who share values, training and innovation. And this event is also an invitation for new salons who want to join this community and build the future together.
We at Il Rivista del Parrucchiere will be there, ready to tell you about this unique experience that combines glamour, inspiration and vision.
About Hairdreams
Born in Graz, Austria, today Hairdreams is the world leader in real hair extensions. Present in over 60 countries, it is synonymous with premium quality, research and advanced technology. Through continuous training programs and concrete support for professionals, Hairdreams has created a global network of HD Salons, exclusive partners who share a common growth path.
Find out more about HAIRDREAMS 😉