Value Is Measured in Facts, Not Promises
Opux Editorial – Owner of Il Magazine del Parrucchiere
In our sector there is a lot of talk about innovation, the future, growth. But then, when we move on to the facts, we realize that there is often still a fundamental flaw: treating editorial projects and the media as if they were any other supplier.
The Hairdresser’s Magazine is not an accessory “service”.
It is a media that today can count on concrete and transparent data:
- 722,803 active users,
- 1.2 million views,
- a social community of over 100,000 followers,
- the upcoming launch of Masterclass TV,
- the first AI dedicated to hair & beauty: MdP h(AI)r.
Numbers that speak for themselves: we are not building a blog, but a point of reference.
Yet it still happens that someone does not perceive it in its entirety.
For this reason, from today the direction is clear: to communicate even more strongly that MdP is an independent and central media in the hair & beauty sector in Italy.
It’s not about “how much it costs”, but about how much value it brings.
Those who understand this, will be part of the future.
Those who do not understand this, will stand by and watch.
Opux
Owner – The Hairdresser’s Magazine
