Morphosis by Framesi under the magnifying glass of MdP
By Lorenzo, Technical Director of MdP
In a world that wants you to be perfect “according to the algorithm”, we do the opposite: we go back to the essential. With Framesi’s Morphosis, beauty is functional, measurable and—above all—sustainable. Not words, but facts: advanced formulations (up to 98% ingredients of natural origin), ethical choices and certified results. Below I tell you, in a simple and direct way, why this line convinced us.
Formulations and sustainability: little talk, a lot of substance
Morphosis was born where science and nature shake hands.
- Clean formulas: 100% vegan, 0% SLES/SLS, 0% parabens, 0% synthetic dyes.
- Proximity ingredients with a strong Mediterranean preference, processed with technologies that preserve the bioavailability of the active ingredients.
- Enveloping fragrances but consistent with the green philosophy.
- Packaging up to 50% PCR (post-consumer recycled plastic) and FSC certified paper.
- Where possible, cold production to reduce energy impact.
Translated: less impact, more performance.
The Morphosis proposal: scalp and hair, two distinct “worlds” that dialogue
Anyone who works in the salon knows it: there is no healthy hair without balanced skin. Morphosis starts from here and clearly differentiates skin treatments and hair treatments, so you can build tailor-made rituals without improvising.
1) Skin treatments (the basis of everything)
- SCALP: this is the “foundation” line. Exfoliates, moisturizes, detoxifies and soothes. We are talking about rituals that oxygenate and rebalance the skin of the head (Exfoliate, Hydra Balm, Cleansing Shampoo, Detox Essence, Destress Shampoo, Destress Serum). Instrumental and clinical tests show increased hydration, calmer skin and immediate comfort.
- BALANCE: for oily skin, sebum-regulating action measured in clinical tests (significant sebum reduction after a few washes).
- PURIFYING: against dandruff (dry or oily), with antiseptic and decongestant active ingredients; The tests under dermatological control speak for themselves: reduced dandruff in 100% of the subjects in the sample observed.
2) Hair treatments (the performance you see in the mirror)
- RESTRUCTURE: three-step reconstruction that replenishes plant peptides, hyaluronic acid and phyto-collagen. PLM (polarized light microscopy) shows a deep restoration of the structure; Ex-vivo tests record +64% resistance, +37% combability and +8% average hair diameter. It is the protocol to choose when the stem is “empty” and you really need to plump up.
- ULTIMATE CARE: intelligent anti-frizz with fermented Peony, Hyalorice and stable Vitamin C derivatives. Disciplined, shiny, protects from humidity: hair immediately silkier and more controlled, with a glossy effect that lasts.
- REPAIR: when thermal and mechanical stress has caused damage, Camellia Oil, Micro Phyto-Keratin and Ceramides recompact the stem, improve smoothness and reduce porosity.
- SUBLIMIS OIL: deep hydration and shine (Passionflower, Argan, Baobab). Ex-vivo tests show +54% hydration after a single application of All Day Emulsion.
- COLOR PROTECT: protects the intensity and brilliance of the color with Raspberry Extract and bio-liquefied Olive ( super stable antioxidants).
- NEW! CURL SOUL : the novelty for wavy and curly. Cotton Milk + Hyaluronic Acid + Argan for weightless elasticity, definition and hydration (Shampoo, Conditioner, Hydrating Serum Leave-In, Activator Mousse Leave-In). More compact, soft and anti-frizz curl.
Fall arrest with evidence in hand: Densifying & Reinforcing
This is where the proprietary bio-technology Tri-C-Peptides (micro-encapsulated biomimetic peptides™ with low PM) comes into play, which reach deep and release in a prolonged way.
- DENSIFYING (often ideal in women, also sensitive skin): plant stem cells from the Apple, Vit. B6, Magnesium and a vaso-dilator activator (Vanillyl Butyl Ether) to bring nutrients where they are needed.
- REINFORCING (often ideal in men, oily skin): Vine stem cells, Zinc-PCA and Azelaic Acid to normalize sebum and revitalize the bulb.
In Eurofins tests (instrumental and self-assessment) the intensive treatment shows: hair more resistant to traction, more body/thickness, healthier and less oily skin and perceived loss in decline with progress between 6 and 11 weeks. Not promises: data.
How to build the path: rituals in the salon + routine at home
- In the salon you make the diagnosis (skin/hair), choose the technical ritual (e.g. SCALP + RESTRUCTURE or SCALP + ULTIMATE CARE) and work with manual skills, processing times and concentrated active ingredients. That’s where you get the performance “spurt.”
- At home , keep the result consistent with the routine (shampoo + conditioner/mask + targeted leave-in). So you extend the life of the technical service and arrive at the next check-up with hair still in shape.
Our why, in two lines
Morphosis is a complete brand: advanced and sustainable formulations + measurable results; scalp and hair treated in a distinct but synergistic way; Pro salon rituals that make a difference and simple, effective and pleasant home routines . With two all-round aces for those looking for the top: Restructure and Ultimate Care. And with a fall arrester who speaks the language of the tests.
We talked about it Live with Armando Petracci, Global Technical Director FRAMESI, watch his interview here:
Want to know more? On the Framesi! 😉
