Every week I meet beauty companies telling me: “We need to reach more hairdressers.”
And every time I realise one thing: many brands still don’t actually know how much MdP can do for them.

This isn’t about advertising.
It’s about building a real connection with salons, creating useful content, generating demand, opening doors, supporting distributors, and placing your brand inside the daily life of professionals.

That’s why I wrote this editorial:
to explain clearly what we do, how we can help you, and why partnering with MdP in 2025–2026 is a strategic advantage.

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1) We bring your brand in front of the right hairdressers

MdP doesn’t speak to the general public.
We speak to professionals: salon owners, colourists, educators, distributors.

Our numbers for 2025:

• 750,000 active users on ilmagazinedelparrucchiere.com
• 1.5 million page views
• 100,000 total social followers
• 30,000 newsletter subscribers, all verified hair professionals

These are not vanity metrics.
These are decision makers inside real salons.

If your brand wants to grow in the Italian professional market, this is the gateway.

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2) We explain your products in a way hairdressers actually understand

Effective communication in the professional beauty world isn’t about shouting:
“We have the best product!”

It’s about showing the hairdresser:

• why they need it
• how it solves their daily problems
• how to use it
• what results they can expect

Our content works because it is:

• concrete
• technical but simple
• based on real experience
• focused on the salon workflow
• designed to build trust

Hairdressers don’t read MdP for entertainment.
They read it to learn.
And when a professional understands → they buy.

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3) We generate demand, not just visibility

Visibility can be bought.
Demand must be built.

We build it by combining:

• Discover-oriented articles
• technical reels
• Top Player interviews
• real product testing
• professional education
• step-by-step looks
• on-floor salon content

The result:
hairdressers ask about your brand, request training, seek distributors, and want to try your products.

Demand comes from clarity, usefulness and relevance.

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4) We activate salons: we move them toward you

MdP doesn’t just create content.
We activate our audience.

We do it through:

• weekly newsletters
• exclusive communities (Telegram, Circle)
• Masterclass TV
• live events and collaborations
• AI-powered salon support through MdP h(AI)r
• Top Players and educator networks

This creates an ecosystem in which your brand becomes part of the daily life of professionals.

That’s how preference is built.

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5) We build reputation — the real currency of the professional market

A brand can be known.
A brand can be advertised.
But only a trusted brand is chosen.

Reputation is built through:

• strong professionals using your products
• real stories
• visible results
• serious education
• constant presence
• content that shows competence, not slogans

MdP works exactly here:
in the space where perception becomes choice.

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6) Our formats that truly make the difference

• Top Players → credibility, prestige, positioning
• Salon Interviews → territory presence, professional trust
• Technical Tests → real performance, no hype
• Masterclass TV → structured education linked to your brand
• MdP h(AI)r → AI-generated content that cites your brand
• Discover Articles → massive exposure in minutes

Each format has one goal:
grow your brand through professionals.

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7) Partnering with MdP is a strategic move forward

A brand that chooses MdP sends a clear message:

• “We invest in hairdressers.”
• “We believe in real education.”
• “We want stable, long-term growth.”
• “We want relationships, not just ads.”
• “We want to be present where decisions are made.”

This is how market leaders think.
And in 2025–2026, brands that build relationships are the brands that win.

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In short — here’s what we can do for you

• Put your brand in front of the right hairdressers
• Explain your products the way professionals want
• Build demand, not noise
• Activate salon interest
• Generate real commercial contacts
• Strengthen your reputation
• Increase desire, trust and consistent results

MdP is not a magazine.
MdP is a growth engine for brands that want to dominate the professional market.

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Let’s work together

📩 marketing@ilmagazinedelparrucchiere.com
📞 +39 345 331 2187

Within 48 hours we prepare:

• a custom proposal
• costs
• timeline
• KPIs
• expected results

We speak to hairdressers every day.
We bring brands directly into their hands.