
What Il Magazine del Parrucchiere Can Do for Your Brand (and Why Now Is the Right Time)
Il Magazine del Parrucchiere explains how it helps beauty brands grow through salons, community, education and real market activation.

Il Magazine del Parrucchiere explains how it helps beauty brands grow through salons, community, education and real market activation.

In 2025, AI enters the salon for real: it analyses, advises, trains and supports hairdressers — but the art remains human.

Abbiamo testato la linea JRL Lamborghini Hair Tools 2025: la Clipper, la Trimmer e il Phon che stanno conquistando i saloni italiani per potenza, design e precisione.

Wahl launches the Vanquish® Compact — a new version of its professional hair dryer, now 15% lighter with a high-speed digital motor and magnetic attachments.

From the Diamond Weekend in Vienna I understood why Hairdreams is the Porsche of extensions: quality, exclusivity and family.

I tested the new ULTRA range from Gama Professional. Here are the strengths, differences and which one to choose between FADE, ZERO, SMOOTH, SKILL and T-BLADE.

The new Wahl Super Taper X has arrived: professional clipper from €160.99, powerful, versatile and precise. 6,500 rpm motor, Crunch Blade and cord/cordless use for flawless results in the salon.

After 6 months of work and 1000 salons involved, here are the results of the survey on 2025 hair dryers: Parlux, Dyson, Gama, JRL, Gamma Più, Elchim and other brands.

10 concrete ways to use MdP h(AI)r: customer advice, price lists, promos, social media and training. More customers, less stress in the salon.