I understood why Hairdreams is the Porsche of Hair Extensions

by Opux, MdP Owner

There are times when an experience turns your perspective upside down. It happened to me in Vienna, during the Hairdreams Diamond Weekend. I thought it was “just” an event. I actually discovered why Hairdreams is not a brand like the others, but a world apart.

A family, not a supplier

The secret is this: with Hairdreams you don’t feel like a customer, you feel part of a family. From the first to the last moment, you are followed with a care that I have rarely seen in our industry. We are not just talking about perfect hair and maniacal quality (and that would already be enough). We are talking about technical training of the highest level, sales and marketing support that accompanies the show step by step, a system designed to make you grow.

It’s like when you are handed the keys to a Porsche: you are not buying a car, you are entering an exclusive club. With Hairdreams it’s the same: you enter an ecosystem where everything is designed to make you unique.

The Diamond Weekend: elegance, history and future

The program has been built with a perfect mix of business, culture and entertainment.

• Friday evening: welcome toast and flying dinner at the Rooftop Bar of the SO-Hotel. Breathtaking view of Vienna, “casual chic” atmosphere that immediately created connection between all participants.
• Saturday morning: presentation of the new Hairdreams, with a technical and strategic focus for salons. Not just a meeting, but concrete content to take home immediately.
• Saturday evening: the highlight. Walk or panoramic tour in Schönbrunn Park, welcome drink at the Gloriette and an unforgettable gala dinner. Dream dress code, impeccable organization, and an after party with DJ who transformed elegance into pure energy.
• Sunday: Elective activities — a walk through the Old Town, a guided tour of Schönbrunn Palace, or even a workshop to prepare and enjoy the Viennese Apfelstrudel. Then, take the historic tram along the Ringstraße to the Ferris wheel and dine at Johann Strauss in the Prater. A mix of tradition, culture and entertainment.
• Monday: breakfast and goodbyes, with that sense of not wanting to go home.

More than an event, it was a journey. An experience tailor-made to make us live the Hairdreams philosophy to the fullest: exclusivity, attention to detail and vision of the future.

Message to hairdressers

If you want your salon not to be one of many, you have to look at those who offer you not just a product, but a path. Hairdreams gives you exclusive extensions, yes, but above all it gives you the opportunity to position yourself high, to differentiate yourself, to become a point of reference. This is true luxury: never settle, but grow.

Message to end customers

Those who choose Hairdreams know it: the difference is immediately visible and not forgotten. We are not talking about simple extensions, but about a beauty experience that remains intact every day. Perfect, natural, always beautiful hair. Not the “least bad”, but the best.

Thank you Hairdreams!

To the Hairdreams team I say thank you. Not only because of the impeccable organization of the Diamond Weekend, but because you have shown what it really means to combine quality, family and exclusivity.

Now I know why they call you the Porsche of extensions.
And, for the first time, I saw the engine under the hood.