
The Glossy Hair Comeback: My Experience with Alfaparf Milano Keratin Therapy
Glossy, glass-effect hair is back in 2026 — soft, fluid, and brilliantly reflective with Alfaparf Milano’s Keratin Therapy.

Glossy, glass-effect hair is back in 2026 — soft, fluid, and brilliantly reflective with Alfaparf Milano’s Keratin Therapy.

Clients are demanding gentler, natural-based color services — but what does “natural” really mean? Lorenzo, Technical Director of Il Magazine del Parrucchiere, explores the truth.

Do you know what the symbols on hair product packaging really mean? We explain them all using the Fortify Shampoo by Roverhair as an example.

From the Diamond Weekend in Vienna I understood why Hairdreams is the Porsche of extensions: quality, exclusivity and family.

Nanoplasty is the most sought-after treatment in salons in 2025. But does it really work? And what are the hidden risks?

👉 Our Lorenzo has put under observation Morphosis by Framesi: lines for scalp and hair, sustainable formulas up to 98% natural and certified results.

Ammonia-free dyes? Beware of marketing traps: here’s what to really check before trusting promises.

ACTYVA Disciplina by KEMON is the anti-frizz line tested on all hair types: straight, wavy, curly and afro. Here are the results, pros and cons.

From 1 September 2025, EU Regulation 2025/877 will come into effect: stop TPO and Dimethyltolylamine in nail gels and semi-permanent nail polishes. Products containing these substances can no longer be sold or used, even if they have already been purchased or opened. Estheticians and hairdressers who offer nails services need to check their stock now and switch to safe and compliant formulations.