Clients are demanding gentler, natural-based color services — but what does “natural” really mean? Lorenzo, Technical Director of Il Magazine del Parrucchiere, explores the truth.
Do you know what the symbols on hair product packaging really mean? We explain them all using the Fortify Shampoo by Roverhair as an example.
From the Diamond Weekend in Vienna I understood why Hairdreams is the Porsche of extensions: quality, exclusivity and family.
Nanoplasty is the most sought-after treatment in salons in 2025. But does it really work? And what are the hidden risks?
👉 Our Lorenzo has put under observation Morphosis by Framesi: lines for scalp and hair, sustainable formulas up to 98% natural and certified results.
Ammonia-free dyes? Beware of marketing traps: here’s what to really check before trusting promises.
