Italy is the heartbeat of global hair & beauty trends. But for an international brand, it can be a fortress. Complex distribution, a fragmented market, and high skepticism.
意大利是全球美发美容潮流的核心。 但对于国际品牌而言，进入意大利市场就像攻克一座堡垒：分销渠道复杂，市场分散，且客户极具挑剔眼光。
Back from holidays and already drained? 7 practical moves to handle schedule, clients, and energy—without burning out in week one.
2025 marked a turning point for “Il Magazine del Parrucchiere,” reaching over 750,000 active users and 1.5 million views. We have evolved beyond a traditional blog to become the strategic bridge connecting global beauty brands with the Italian salon network, turning digital influence into measurable business growth.
You’ve sprinted until Christmas Eve. Now you’re on the couch. But if you switch your brain off completely today, your salon will pay the price tomorrow. Here are 3 things to do in 10 minutes between leftovers.
Il Magazine del Parrucchiere explains how it helps beauty brands grow through salons, community, education and real market activation.
Why 2026 will punish hairdressers who ignore communication, AI, and client trust.
Some clients walk into the salon like it’s a café. Then they leave… and complain. So today, I’m saying what every hairstylist secretly thinks.
Do you know what the symbols on hair product packaging really mean? We explain them all using the Fortify Shampoo by Roverhair as an example.
70% of hairdressers experience stress and burnout: here are causes and practical solutions to transform the pressure of the salon into positive energy.
Abroad, young hairstylists are launching trends, in Italy many are standing still and watching. It’s time to react and create.
In 2025, the hair & beauty sector is growing but one key word is still missing: respect. Max Randi explains why it is crucial for salons, companies and the media.
The Consumer Insights Report 2025 reveals the new priorities of salon customers: personalization, impeccable hygiene and artificial intelligence at the service of the experience.
When a hairstylist leaves the salon, the doubt arises: do the clients belong to the business or to the hairdresser? A heated debate between owners and collaborators, between ethics, freedom and respect.
September decides the salon season: find out why an interview on Il Rivista del Parrucchiere can now change the future of your work.
The representative with the briefcase is history: online dictates the law. The acquisition of Capello Point by Hair Gallery marks the definitive turning point. For hairdressers and operators, the future of distribution is digital, fast and uncompromising.
A sustainability report in the salon is not bureaucracy: it helps to save money, attract customers and collaborate with brands. That’s why it pays to do it.
