The head spa went viral. Can it become a real listed service in Italian salons? What it includes, what it needs, how to price it and what it means for scalp-care brands.
“Prices in the salon” does not protect a salon from comparison; it removes it from the comparison. Why more than a thousand Italian salons publish prices, and why it matters for brands too.
Italian salons are small, cautious, loyal once convinced and hard to impress with a catalogue. Five mistakes foreign brands make in Italy, and what works instead.
Home care works best when it grows naturally from diagnosis and service rather than a last-minute sales pitch.
Hair colour pricing is not just about product cost. Time, application, finishing and correction risk all affect margin.
A salon price list can look tidy and still erode profitability. Here are seven common mistakes to check now.
