Five mistakes foreign hair brands make with Italian salons
Italian salons are small, cautious, loyal once convinced and hard to impress with a catalogue. Five mistakes foreign brands make in Italy, and what works instead.
Italy’s hairdressing reform: chair rental, new professions and what changes for brands
Chair rental, new professional profiles, tougher rules on unlicensed work: Italy's hairdressing reform concerns about 150,000 businesses. What it contains, where it stands and what foreign brands should watch.
