Tag / Italian salons

Unbranded professional haircare products in an Italian salon during a discussion between a stylist and an international distributor

Italian professional haircare passes €1 billion: why growth now comes from abroad

Alfaparf, Davines, Pettenon, Kemon and Lisap together passed €1 billion in 2025 revenue. Why growth in Italian professional haircare comes from abroad, and what it means for distributors and importers.

News En

2026-10-11

International hair educator begins a conversation with an Italian salon owner at her salon.

Five mistakes foreign hair brands make with Italian salons

Italian salons are small, cautious, loyal once convinced and hard to impress with a catalogue. Five mistakes foreign brands make in Italy, and what works instead.

Salon Essentials