Category / MDP Pulse / Observatory

17

Hair stylist consulting a client with beautiful natural dark wavy hair, full faces and hairstyles visible

Nanoplasty, keratin, lissage: why Italian salons need one language for smoothing

Nanoplasty, keratin, lissage: Italian salons use different names for similar smoothing services, and clients end up comparing only price. Five questions every service should answer, and the opening for brands.

MDP Pulse / Observatory

14

Titolare di salone e ricercatrice discutono dati di mercato e servizi in un ambiente luminoso

How MDP builds its Italian salon price data, and what it does not measure

Public sources, one row per salon, dated collections, written exclusions and limits. How MDP Outlook builds its Italian salon price benchmarks, and how brands and distributors can use them.

MDP Pulse / Observatory

50

Stylist giving a round-brush blow-dry in a busy Italian neighbourhood salon

Italian salon prices: what 1,006 salons tell brands and distributors

MDP Pulse / Observatory

Italy hair market MDP Outlook professional haircare salon data salon pricing

106

Titolare di salone consulta il listino servizi e i costi dell’attività

Is your salon price list out of market? What 1,006 salons tell us

MDP Pulse / Observatory

blow-dry prices hair reconstruction MDP Outlook nanoplasty salon data

102

Professional consultation for hair reconstruction in an Italian salon

How much does hair reconstruction cost in Italy? MDP analyzes 178 real prices

MDP Pulse / Observatory

Hair Reconstruction Prices in Italy: MDP Data from 178 Public Price Points

How much does a blow-dry cost in Italy in 2026? MDP Outlook: 33 prices from 22 salons

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