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NEWS

Three women over 50 with hair enhanced by warm tones, oyster grey and luminous face-framing highlights.

Hair Color Over 50: The 2026 Shades to Rejuvenate the Face

MDP Beauty Advisor Sara guides us through discovering anti-aging hair color for women over 50. From warm caramel shades to the innovative Oyster Grey and Face Framing, here is firsthand advice to illuminate the face and enhance your look.

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2026-05-17
Three blonde models with different summer blonde hair shades smiling together in a bright studio fashion shoot.

Summer Blonde 2026: Trend Shades and How to Choose Them

Summer 2026 crowns blonde as the leading hair color trend. From sand blonde to icy shades, here is how to choose the right tone based on skin complexion, plus the salon secrets to keep blonde hair bright and protected under the sun.

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2026-05-15
Front-facing half-length photographic portrait of a contemporary woman with a dark bob haircut featuring distinct grey and silver highlights, wearing a dark grey turtleneck, against a textured concrete wall.

Summer 2026 Hair Color Trends: A Strategic Guide for Your Salon

A technical analysis by Gugu Beauty Advisor MDP on the 3 hair color trends dominating Summer 2026: Nude Butter Blonde, Terracotta Copper, and Espresso Glacé. I will explain how to position these services in your salon to elevate consultation quality and increase profitability.

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2026-05-12
Professional hairstylist in a modern, elegant salon showing a digital tablet with a clear financial chart titled "SALON MARGIN" demonstrating growth trends.

Boost Salon Profit Margins: 3 Actionable pre-Summer Strategies

High traffic returns this summer, but more revenue doesn’t equal more profit. Here are three critical interventions to cut waste, optimize price lists, and secure real net profit before the summer surge.

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2026-05-11
A blonde hair stylist wearing a black apron with the "ARMONIA" logo is leaning over to look at a green iPhone held by a brunette client who is sitting in a salon chair and wearing a dark grey drape. They are both looking at the screen with interested expressions. The background is a busy professional hair salon with other stylists, clients, and product shelves.

Social Media Myths vs. Salon Reality: Reclaiming Professional Authority

An in-depth look at how TikTok and Instagram tutorials are creating unrealistic client expectations. Learn how to navigate the “DIY-expert” era and reaffirm your expertise as a professional stylist.

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2026-04-29
Close-up portrait of a woman with a soft feathered bob haircut, warm blonde highlights, side-swept layers, and a natural elegant look.

Feathered Bob: The Lightweight Bob Conquering Spring

The Feathered Bob is the season’s leading haircut: lightweight, dynamic, and easy to manage. Discover the analysis, tips, and technique from Lorenzo, MDP Technical Director, on who it suits best and how to create it flawlessly in the salon.

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2026-04-19
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LATEST ARTICLES

Where Italian salons want brand support: marketing first, accounting third
Sustainability in Italian salons: 30.1% have done nothing specific yet
Hairstylist consults with client about a professional haircare product
Selling haircare in your salon: keep clients coming back
Educator demonstrates a cutting technique to a small team of hairstylists in an Italian salon
Salon training: choose courses your team can use with clients
Italian hair colourist applies professional colour to a client in a salon
Colour prices in Italy: more than eight salons in ten charge over €30

MOST READ ARTICLES

Three men wearing a soft taper, a medium flow and modern mullet haircut. AI-generated editorial image
Men’s cuts autumn-winter 2026–27: soft taper, flow and a wearable mullet
Unbranded professional haircare products in an Italian salon during a discussion between a stylist and an international distributor
Italian professional haircare passes €1 billion: why growth now comes from abroad
Hair colorist comparing brown and copper hair samples with her complete face and hair visible
Acidic gloss or alkaline toner: two services salons often sell as one
Fashion editorial portrait with complete tousled brunette bob hairstyle, orange suit and olive-green backdrop
Ripped bob, love layers, bombshell bangs: the autumn 2026 cuts in Italian salons
Hair stylist consulting a client with beautiful natural dark wavy hair, full faces and hairstyles visible
Nanoplasty, keratin, lissage: why Italian salons need one language for smoothing

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Il fantastico mondo del parrucchiere raccontato a modo nostro! Solo per gente pazza e creativa! E tu, sei uno/a di noi?

The fantastic world of hairdressing told our way! Only for crazy and creative people! And you, are you one of us?

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