Clients are demanding gentler, natural-based color services — but what does “natural” really mean? Lorenzo, Technical Director of Il Magazine del Parrucchiere, explores the truth.
In 2025, AI enters the salon for real: it analyses, advises, trains and supports hairdressers — but the art remains human.
Fall 2025 Hair Colors: the 90s are back with dirty blondes, warm browns, and soft greige shades. Here’s my guide to choosing the perfect look.
They were once the kings of the industry. Today, hair product representatives seem like ghosts. More and more companies are looking for them, but fewer and fewer salons respect them.
From the Diamond Weekend in Vienna I understood why Hairdreams is the Porsche of extensions: quality, exclusivity and family.
Nanoplasty is the most sought-after treatment in salons in 2025. But does it really work? And what are the hidden risks?
