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TRENDS

Woman with short layered haircut and soft bangs, dark brown hair styled in light Ghost Waves, elegant makeup, modern and confident look.

Ghost Waves: the hairstyle you can’t see (but it lasts for days)

Sara Beauty Advisor introduces Ghost Waves — the invisible hairstyle that brings lightness, shine, and movement to your hair while lasting for days.

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2025-10-09

“GREIGE LIGHTS”: il trend capelli che ribalta le regole dell’anti-età

Il Greige Lights è la nuova tendenza colore 2025: valorizza i capelli grigi con riflessi sabbia e beige per un effetto elegante, naturale e luminoso.

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2025-10-07
Donna con taglio Shaggy Cut medio e frangia piena, capelli castani mossi e texture naturale, fotografata in luce morbida da studio su sfondo neutro beige.

Shaggy Cut 2025: The Messy-Chic Haircut Making a Comeback

In 2025, the Shaggy Cut makes its comeback: layered shape, soft fringe, and natural movement. The most requested look in salons for those who want effortless style.

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2025-10-06
Portrait of a smiling woman with a modern bob haircut, alongside text introducing women’s haircut trends for 2025.

Fall 2025 trends: the most popular cuts in salons are now changing their look, find out what’s going strong

Autumn 2025: trends are changing in Italian salons. Here are the three cuts that are now popular and are dictating the style of the season.

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2025-09-25
Woman over 40 with bright blonde hair and a natural smile, an example of a fresh and youthful look.

Cuts Over 40: the secrets to looking younger in 2025

Discover the 5 cuts over 40 that in 2025 will immediately rejuvenate the face: from bob to pixie, up to strategic medium lengths.

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2025-09-24
Ice Blonde transformation by La Fede with shadow roots technique and Davroe reconstruction.

After 4 months of waiting, the dream takes shape!

Ice blonde without damage? Faith reveals the recipe: 4 months of treatment, shadow roots and reconstruction for a killer blonde.

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2025-09-23
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Front-facing half-length photographic portrait of a contemporary woman with a dark bob haircut featuring distinct grey and silver highlights, wearing a dark grey turtleneck, against a textured concrete wall.
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Close-up portrait of a woman with a soft feathered bob haircut, warm blonde highlights, side-swept layers, and a natural elegant look.
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MOST READ ARTICLES

A woman with a shoulder-length wavy bob in chestnut brown with caramel highlights, wearing a blue velvet high-neck dress.
Baroque Bob 2026: Sculptural Volume and Defined Waves
Close-up portrait of a woman with a soft feathered bob haircut, warm blonde highlights, side-swept layers, and a natural elegant look.
Feathered Bob: The Lightweight Bob Conquering Spring
A blonde hair stylist wearing a black apron with the "ARMONIA" logo is leaning over to look at a green iPhone held by a brunette client who is sitting in a salon chair and wearing a dark grey drape. They are both looking at the screen with interested expressions. The background is a busy professional hair salon with other stylists, clients, and product shelves.
Social Media Myths vs. Salon Reality: Reclaiming Professional Authority
Professional hairstylist in a modern, elegant salon showing a digital tablet with a clear financial chart titled "SALON MARGIN" demonstrating growth trends.
Boost Salon Profit Margins: 3 Actionable pre-Summer Strategies
Front-facing half-length photographic portrait of a contemporary woman with a dark bob haircut featuring distinct grey and silver highlights, wearing a dark grey turtleneck, against a textured concrete wall.
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Il fantastico mondo del parrucchiere raccontato a modo nostro! Solo per gente pazza e creativa! E tu, sei uno/a di noi?

The fantastic world of hairdressing told our way! Only for crazy and creative people! And you, are you one of us?

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