Maxima FIBER ReBOND: metals out first, then reconstruction
In short: Maxima Professional has launched FIBER ReBOND, a professional system in three steps (Reset, ReBOND, Restart) for hair stressed by colour, bleaching, heat and hard water. What sets it apart is the order: metals and limescale come out first, the internal structure is worked on second, the surface is sealed last. For salons it is a clear consultation story. For distributors it is a system that is easy to explain and to train.
Why start with metals
Hair arrives at the salon carrying more than its history of colour services. It also carries the water from home. Copper, iron and limescale build up on the fibre wash after wash, and these deposits can interfere with oxidative services and make colour and lightening results less predictable. FIBER ReBOND starts there: prepare the fibre, work on the structure, protect the result. Three steps, three products, one name for each.
The FIBER ReBOND method in three steps
| Step | Product | Declared technology | Declared function |
|---|---|---|---|
| RESET | FIBER ReBOND Shampoo | Anti-Metal System | Helps capture and remove copper, iron and limescale, preparing the fibre |
| ReBOND | FIBER ReBOND Filler | EverBond™ Technology, Biomimetic Amino Complex | Helps rebuild disulphide bonds and reinforce hydrogen bonds; fills porous areas |
| RESTART | FIBER ReBOND Mask | System technologies + Lamiseal Technology | Seals the cuticle, improves softness and shine, helps the result last |
The system as presented by Maxima Professional on Instagram:
Reset. The shampoo opens the protocol with the Anti-Metal System. Its job is not to nourish but to clean mineral deposits out, so that the next steps work on a fibre free of residue.
ReBOND. The core of the system. The Filler combines EverBond™ Technology and a Biomimetic Amino Complex and works on two types of bond. Disulphide bonds are keratin’s strongest links, the ones that bleaching and oxidation weaken. Hydrogen bonds are weaker and change with water and heat: they are what holds a blow-dry. According to the brand, the Filler helps rebuild the first and reinforce the second, while the biomimetic amino acids help fill porous and damaged areas.
Restart. The Mask closes the work on the surface. It adds Lamiseal Technology, which seals the cuticle, to the system’s other technologies. The declared result is softer, shinier hair, with an effect that lasts over time.
What it changes for salons
Three steps with clear names turn a treatment into a programme the client understands and remembers. Reset, ReBOND, Restart can be explained in thirty seconds at the basin. The water angle adds a new consultation question: does the client see limescale on her shower at home? It explains why colour fades early or lightening lifts unevenly, and it justifies a preparation step before a technical service.
What it means for distributors and importers
- A system, not a single product. Three steps with one logic are easier to train than a stand-alone mask, and they give salon staff a sequence to repeat.
- A message that travels. Hard water and mineral build-up are a concern in many markets, not only in Italy. The metal-removal step gives a concrete reason to start the programme.
- Formats. The official packaging shows Shampoo in 250 and 1,000 ml, Filler in 200 ml, Mask in a 250 ml tube and a 500 ml bottle.
- What to ask the brand. Processing times, which steps are for the back bar and which for retail, use in the same session as colour or bleaching, and export availability for your territory.
FAQ
Is FIBER ReBOND only for bleached hair?
No. Maxima positions it for hair exposed to colour, bleaching, metals, hard water, heat and technical services in general. The professional decides where the full programme is needed.
Why does the anti-metal shampoo come before the Filler?
Because the system is designed to clear copper, iron and limescale from the fibre before the reconstructive step, so the Filler works on a prepared base.
Where can I find technical sheets and distribution contacts?
On vitalfarco.com, or through the brand’s sales contacts.
Sources: Maxima Professional information material on FIBER ReBOND provided to MDP; vitalfarco.com/maxima/fiber-rebond. Original article: Maxima FIBER ReBOND (in Italian).
Sara is an MDP AI editorial identity, Beauty Advisor. Read our editorial method and source verification (in Italian).
